Ever mindful of the particulars of on-line shopping,
Département Féminin has developed a platform that ensures quality service and expertise,
which is as close as possible to shopping in situ.
From navigation to packaging, everything has been designed to accentuate the similarities between the e-shop and the boutique while meeting the challenges associated with on-line sales.
In parallel are common features like dedicated customer service that consists of a team of experienced e-sellers, who are there to support and advise each client individually, guiding each step on the site up to purchase and guarantee quality after sales service including delivery (available in express delivery) and any alterations or returns.
The delivery packaging has been carefully and elegantly prepared, encompassing intentionally the identity of the shop. Wrapping paper imbued with a touch of perfume, a handwritten card signed by the seller, black ribbon and Christmas baubles for the holidays or gifts.
Transformed into a box by folding the bag of the boutique, the packaging makes it seem that it was purchased in person at 1 rue Maurice Fonvieille. Faithful to the aspirations of Département Féminin in terms of detail, the graphic identity from letterhead to labeling is both discreet and refined.
Staying in contact with clients, the team keeps in touch through a newsletter that regularly provides up-to-date information of new products. E-shopping as we love it: simple, efficient, and even more rarely, quite friendly!
For Carole Benazet, artistic director of Département Féminin, fashion is an art of living, a constant source of creativity and emotion; the clothing a weapon and an "outward sign of personality".
At 1, Rue Maurice Fonvieille in Toulouse, Département Féminin - named in reference to the boutique - exposes to passers-by its bay windows surrounded by a black frame.